Wednesday, December 12, 2012
More evidence of weakness in the F2P space
As the numbers dribble out, we are seeing what a few of us already understood in our gut-- that squeezing blood from a stone is a lousy way to try to make money.
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3 comments:
I'm confused. To me that quote sounds like it says that only 10% of the *spendings* went into casual content. That doesn't say anything about the *revenues*.
Cheers
Gregor
Granted that this is a "gross" figure, the amount of money going in, not a net.
But the margins are much, much worse in micro transaction based games then traditional models. (see my earlier analysis of Zynga's numbers)
The defense has always been "well its slim but the volume of business makes up for it." This statistic puts the lie to that contention.
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