Tuesday, November 13, 2012

Queue the theme from Exodus

Hidden in an article about Ubisoft possibly buying THQ and their Wii U play, I found this nugget from the head of Ubi...

"We've had more difficulty with Facebook in the past couple of years," he says. "It was a good business, but it has shrunk a bit. And it became a more complex and expensive business to run. We had opportunities with other areas, so we said we should concentrate on those that are growing faster."


Mark Ubisoft as the first major publisher to formally announce a retreat from the Facebook/F2P model now that the true revenues are becoming apparent.  I am sure they won't be the last.

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