Friday, June 11, 2010

Another report from the Bureau of Meaningless Statistics

"80% of all statistics are meaningless. 73% of all statistics are made up." -- Anonymous

The F2P area really abounds in meaningless statistics. This months choice example comes from the president and cheif flogger for Live Gamer via The Edge online:

""We're seeing average revenue per paying user top $28 per month across the 145 titles that Live Gamer powers around the world."

Sounds impressive doesn't it? But what exactly does "average revenue per paying user" mean? The answer is, by itself, absolutely nothing. A game with 10 million users where only one spent anything, and he spent $100, would have an "average revenue per paying user" of $100!!

Is that a game to invest in?

I often quote Mark Twain at moments like these:
"There are 3 kinds of lies. Lies, damn lies, and statistics."

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