Thursday, March 18, 2010

More Lies, damn lies, and statistics

Nothing is more meaningless or misleading then a statistic without context.

For instance, take this one:

Virtual Products & Goods Sales Reach $5 Billion in China vs $1 Billion in US in 2009

This article goes on to blather about micro-transactions and virtual object sales as a primary monetization model. But the link between these two ideas is never really established or demonstrated.Consider THIS statistic in light of the one above...

Over One Million Gold Farmers In China

So, how much of that 5 billion dollars above is in fact being driven not by F2P/virtual object transactions at all, but by the sale of gold coming out of traditional MMORPGs? And not actually being sold to Chinese but, in fact, to the west?

Based on the numbers above I'd hazard to guess a lot.

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